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Gartner® Report
Critical Capabilities for Customer Data Platforms
In addition to positioning us as the only Challenger in the 2024 Magic Quadrant™, Gartner ranks us as one of the Three highest ranked vendors in 3 out of 4 Use Cases in the 2024 Critical Capabilities for Customer Data Platforms report.
Download the report to see how we score among the 17 vendors in customer data management, segment development and activation, and cross-functional customer experience support.
BlueConic is ranked among the three highest vendors in 3 out of 4 Use Cases.
We're honored to be recognized by Gartner in both reports, and believe our ability to deliver business impact for customers reflects the strength of a customer data platform built to handle complex data and turn it into insights and action.
By giving customer-facing doers the tools they need to understand their audience, we empower teams with real-time updates across millions of profiles to power the right customer experience.
Our commitment to seeing return on data
"We've been able to learn and understand our visitors in ways we were never able to before, which has helped us be more customer centric in our decision-making."
Lindsay Hull
Personalization and Data Analytics Manager at Essity
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Gartner® Critical Capabilities for Customer Data Platforms. By Analyst(s): Rachel Smith, Benjamin Bloom, Lizzy Foo Kune, Adriel Tey, Suzanne White, David Walters. 14 February 2024.
Gartner®, Magic Quadrant for Customer Data Platforms, Lizzy Foo Kune, Benjamin Bloom, 14 February 2024
GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from BlueConic.
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Cross-Functional Customer Experience Support
Segment Development and Activation
Customer Data Management
